Ac is a multi-disciplinary design studio and mobile consultancy based in Madrid. Since 2010, working for all kind of design studios, agencies and Consultancy Technology companies with a multidisciplinary knowledge of identity, typography, editorial, and ux methods. A dynamic team with Juan Antonio Martin, iOS consultant, adapted to the needs of each project, working for technology brands in Europe.
I think the most of designers are passionate persons, but sometimes passion is not enough. Discipline and take care with details is almost the most important.
When we talk of details, we can think in physical or graphic components inside a project, but how you can communicate with others is essential. Inside a project, i love think in a element, could not be physical or graphic, but the essence surrounding the idea or method to run.